What is FreshBooks (and Can It Help Your Business)?
Yesterday, CBS This Morning aired an interesting piece about FreshBooks, the popular cloud-based accounting software provider. Surprisingly (though enjoyably so), the story didn’t talk much about what...
View ArticlePICK OF THE WEEK: Big Data (animated demo)
Last week, many of the world’s political and business leaders met in Davos, Switzerland for the annual World Economic Forum (WEF) conference. The official theme of this year’s meeting was “mastering...
View ArticleThe Friday Round-Up (from Animation Services to Google Algorithms)
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed: IdeaBlog: Monday: 5...
View Article11 Incredible Video Marketing Stats from the Past Month
To kick off February, we’ve put together a list of the most interesting video marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state...
View ArticlePICK OF THE WEEK: Papa (Animated Video)
Typically in our PICK OF THE WEEK section, we like to highlight an exceptional explainer video or example of whiteboard animation. This week, however, we were so impressed with Natalie Labarre’s Papa,...
View Article7 Tips for Choosing an Animation Provider
You’ve decided to make an explainer video. That’s great! But now you’re faced with that all-important question: Which animation provider should we go with? A lot of the decision will come down to...
View ArticleA Weekend at Toy Fair 2016: Dolls, Puzzles, Animated Videos and More
Over the long (and cold!) weekend, we kept warm by visiting the Jacobs Javits Center and attending the 113th annual Toy Fair. As in years past, the biggest names in the toy business were on hand with a...
View ArticlePICK OF THE WEEK: The History of Dried Fruit (Whiteboard Animation)
Have you ever found yourself deeply contemplating the history of dried fruit? (Don’t worry, neither have we). At least not until we came across our PICK OF THE WEEK: a fun, engaging whiteboard...
View Article7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 1 of 2)
Okay, so you’re convinced that your business needs an explainer video to bolster your digital marketing strategy. You’ve seen the influence of video marketing and realize that it’s time for your...
View Article7 Ways to Sell Fellow Stakeholders on an Explainer Video (Part 2 of 2)
Yesterday, in Part 1 of 7 Ways to Sell Fellow Stakeholders on an Explainer Video, we explored what to do when you believe that your business could benefit from an explainer video but–before moving...
View Article8 Intriguing Digital Marketing Stats from the Past Month
To kick off March, we’ve put together a list of the most interesting digital marketing statistics from the past month. Some of these stats piqued our interest because of what they say about the state...
View ArticlePICK OF THE WEEK: Rock, Paper, Scissors (Animated Video)
Who wore it best? That’s the question that most Academy Award viewers are left wondering after the Oscars. This year, however, I found myself wondering something else entirely: Who animated that? And...
View Article6 Mistakes That Lead to An Unprofessional Explainer Video
Have you ever seen an unprofessional-looking explainer video? Probably. But have you ever watched an unprofessional-looking explainer video in full? Probably not. Or even if you did, you probably...
View ArticleBOOK REVIEW: Rocket Fuel
When we think about matchmaking, we tend to think about romantic relationships. But as most of us have learned, business relationships can often be just as intimate, rewarding and difficult to...
View Article5 Tips for Incorporating Color into Your Whiteboard Video
Although whiteboard videos are well known for their iconic black-and-white aesthetic, many of them these days tend to include some degree of color. It’s usually not much–shades of color here and...
View Article5 More Tips for Incorporating Color into Your Whiteboard Video
As we discussed yesterday in 5 Tips for Incorporating Color Into Your Whiteboard Video, more and more whiteboard videos are injecting some degree of color. It’s usually not a ton of color that’s...
View ArticlePICK OF THE WEEK: Facebook Best Practices (explainer video)
The prevalence of social media is more than just a reality; nowadays, it’s a necessity. But given the short history of even the most popular social media platforms (i.e. Facebook, Twitter) as well as...
View ArticleThe Power of E-Learning (by the Numbers)
A few weeks ago, we looked at how animated video can be leveraged for e-learning. In that post, we cited a couple of research papers (which taught us that animation has an “intrinsically motivating...
View ArticlePICK OF THE WEEK: Newton’s 3 Laws of Motion (explainer video)
Figuring out how to explain Newton’s three laws of motion is tough. But figuring out how to do that and make viewers actually care? That’s a brutal challenge. Yet it’s one that is beautifully achieved...
View ArticleThe Friday Round-Up (from The Little Prince to Video Marketing)
If for some reason your alarm failed to go off on Monday morning, and you accidentally slept through this entire week, then here’s a round-up of some things you might have missed: IdeaBlog: Tuesday:...
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